CUNA Membership Growth Survey
CUNA’s Credit Union Membership Growth Task Force was recently commissioned to investigate, report on, and encourage credit unions to embrace opportunities, techniques, and processes that will increase membership retention and growth. Please take a moment to assist us in this process by answering the following questions
.
1.
Which of the following statements most closely describes your credit union’s level of satisfaction with its recent membership growth? (Check one.)
Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
2.
Which of the following most closely describes your credit union’s 2007 growth in memberships? (Check one.)
Memberships declined in 2007
Increased between 0% and 1%
Increased between 1% and 2%
Increased between 2% and 3%
Increased by 3% or more
3.
Did your credit union make a conscious effort to grow memberships in 2007?
Yes
No
4.
In the recent past, which
two
, if any, of the following have been the key factors
hindering
your credit union’s membership growth? (Check no more than two.)
Declining/slow population growth in market area
Sponsor closed/downsized/stagnated
Competition from non-credit union financial institutions
Competition from credit unions/field of membership (FOM) overlaps
Market saturation – most of my credit union’s potential members had already joined the credit union
Other issues (specify):
No obvious impediments exis
t
5.
In the recent past, which
two
, if any, of the following have been the key factors
helping
your credit union’s membership growth. (Check no more than two.)
Expanded our field of membership (specify): To
Merged with another credit union
Successful additions through indirect lending program
Added branches: number of branches added:
Added shared branches
Added ATMs: number of ATMs added:
Introduced/enhanced web-based access
Targeted new markets
-
New immigrants (specify):
Targeted new markets
-
Underserved (specify):
Targeted new markets
-
Youth (specify):
Targeted new markets
-
Other (specify):
Changed our marketing strategy (specify):
Changed product/service rates or fees (specify):
Added new products (specify):
Other (specify):
6.
What challenges and/or unanticipated events, if any, has your credit union encountered in your attempts to grow memberships?
7.
How does your credit union monitor the effectiveness of its membership growth efforts?
8.
What advice, if any, would you offer to credit unions that are considering adopting a formal membership growth strategy?
9.
CUNA would like to conduct interviews with selected credit union CEOs on their successful membership growth efforts.
If you would be willing to be interviewed by CUNA regarding your experiences
, please provide us your contact information:
Credit Union Name:
Phone:
E-mai
l
:
Contact:
THANK YOU!