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Member Research
Member Research Resources
You need to understand your market to grow your membership. These reports can help you maintain your competitive edge. Gain an understanding of trends involving members’ and potential members’ loyalty to their financial institution and use of financial services to help you select the right strategies for your credit union. Learn ways you can help your members with their small business needs. Discover innovative ways to serve members of modest means.
2009-2010 National Member Survey Report
This report will uncover trends involving your members' attitudes and their use of financial services. You will also learn how these trends will impact your credit union.
Also available as a PDF.
Stock # 28532
2009-2010 Survey of Potential Members Report
This report introduces new issues, opportunites and strategic directions for reaching and attracting new members. You'll also discover current trends relating to non-members' financial behavior and expectations.
Also available as a PDF.
Stock # 28533
2009-2010 National Member Survey & Survey of Potential Members Package
These reports show you what it will take to build your credit union's loan volume, meet your members' future remote-banking needs, identify and build loyalty among your members and attract new members.
Also available as a PDF.
Stock # 28534K
2009-2010 National Member Survey PowerPoint Presentation
Use this 61-slide powerpoint presentation to enhance your use of the National Member Survey Report. This slide show is already created and enhanced with graphics, charts and notes.
Stock # 28942P
2009-2010 Survey of Potential Members PowerPoint Presentation
Use this 42-slide powerpoint presentation to enhance your use of the Survey of Potential Members Report. This slide show is already created and enhanced with graphics, charts and notes
Stock # 28943P
Business Services Survey Report
This report covers business lending, deposit programs, member business services, staffing, budgets, fee structures, rate indicators, and more. Gain an in-depth look at how other credit unions are operating, competing, and meeting the needs of their member business owners.
Also available as a PDF.
Stock # 27615
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