Pointrac

What’s the right location, location, location?

Now part of CU360 online research portal. Click here for subscription options.

Evaluate new sites for credit union branches, ATMs, and more with Pointrac.

Are you searching for a new location for a credit union branch or ATM? Just type in a street address, and Pointrac responds with market characteristics for that site and the surrounding area. With Pointrac, you’ll prioritize locations before you spend valuable time driving around to potential sites. This online decision-support tool saves you time and money by zeroing in on locations with the best potential for success.

Pointrac helps you answer these important site-planning questions:

• Which location has consumer segments that best fit your expansion strategy?
• How do the market characteristics of your existing locations compare to the potential sites?
• What are the key market demographics for successful branches?
• Where are the top five sites for a new branch in your community?
• What’s the potential trade area for a particular location?
• Are there retail destination points nearby that may improve performance for your branch or ATM?
• Where can competitive intensity be minimized, and growth and potential be maximized?
• How quickly will the new branch or ATM pay back your investment?

Pointrac is right for financial institutions who:

• Are looking to expand branches
• May not have the time resident on-staff to devote to a rigorous review of the market
• Have yet to establish a process for expansion and site location work
• Are being pressured to consider a specific piece of property

Available as part of a CU 360 subscription package. click here for more information.

Contact us now to learn more about this powerful site-selection tool: