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Custom Research

Ongoing, Online Member Feedback Surveys

Are you looking for a way to obtain member feedback on a continual basis, regarding their experiences with your credit union and suggestions for improvement?

Continual member feedback allows you to identify potential service-related issues and concerns before they become real problems.

Use one (or both!) of CUNA’s Ongoing, Online Member Feedback Surveys to receive periodic reports on what your members feel about the service they are receiving, whether they’ve had any negative experiences, how well their issues were addressed, and their suggestions for better meeting their needs.

CUNA Research will provide you the information you need to better serve your members and succeed in today’s competitive financial services marketplace.

CUNA’s “Recent Transaction” Satisfaction Surveys are designed to help you:

  • Determine how satisfied your members are with their recent financial transaction.
  • Discover whether their experience was better or worse than previous ones, and the service aspect that lead them to this view.
  • Monitor your member loyalty levels.
  • Identify the aspects of your products and services that differentiate you from other providers.
  • Discover where your members feel there may be some room for improvement .
  • Collect this online feedback from your members on an on-going basis.

CUNA’s “Problem Resolution” Surveys will help you:

  • Monitor how frequently your members are encountering service-related problems.
  • Whether members are reporting their issues to the credit union, and how easy or difficult it is for them to reach someone who can assist them.
  • Identify how quickly these issues are being resolved by your staff, and how satisfied members are with the issues are being addressed.
  • Obtain direct feedback from members on what they would suggest so that their issues can be better addressed in the future.
  • Monitor your member loyalty levels.
  • Identify the aspects of your products and services that differentiate you from other providers.
  • Discover where your members feel there may be some room for improvement.
  • Collect this online feedback from your members on an on-going basis.

FOR MORE INFORMATION, contact us by:

• Phone:

1-800-356-9655, ext. 4172

• E-mail:

mktresearch@cuna.coop

• Fax:

(608) 231-4027

• Mail:

Credit Union National Association, Inc
Center for Research & Advice
PO Box 431
Madison, WI 53701-0431

• Online Request:

Send a request for more information here!

Copyright © 2008 - Credit Union National Association, Inc.