Custom Research

Member Channel Preference Surveys

Custom Research helps you figure out which types of delivery channels your members prefer to use to conduct their financial business or even their preferred times to conduct business.

Topics:

• Identify what channels you should focus on and improve for the future by analyzing current and anticipated channel-usage trends
• Gain valuable insight that can improve your competitive positioning to increase service usage
• Lower operating expenses through effective operational planning

Superior Research Procedures

We send multiple mailings because we know that members who have strong financial ties elsewhere need more prompting to respond. It is important to hear from these members. We typically record response rates of about 25% to 30% - considerably higher than our competitors obtain, especially those that do just one mailing.

We also "weight" your data because we've found that some groups are more likely than others to respond to surveys, and unless we take special steps (i.e., weighting) these members could "carry" the results in misleading directions. These two procedures add reliability to your results.

With Custom Research, you'll get friendly, professional, and responsive service from staff who are experts in both survey research and credit union issues.

And your report will be concise, user-friendly, and always delivered on time.

Investment:

Each survey option is quoted on the scope, depth, and level of recommendations your credit union desires. Through personalized, one-on-one service, we?ll help you identify the survey option that fits your needs and your budget.

Enhancements:

• Custom Research delivers benchmarking and now, target-marketing capabilities.
• CUNA will identify the best target markets for promoting your specific services (show me a sample). Using this information and your MCIF, your credit union can realize tremendous cost savings, improved marketing efficiency, increased service usage and an improved "bottom line."
• Benchmarking to our national database of credit unions.
• Demographic profiles of service users.
• At your discretion, you can append our target-marketing information to your MCIF.

Find out more about Custom Research staff

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FOR MORE INFORMATION, contact us by:

• Phone:	1-800-356-9655, ext. 4172
• E-mail:	mktresearch@cuna.coop
• Fax:	(608) 231-4027
• Mail:	Credit Union National Association, Inc Center for Research & Advice PO Box 431 Madison, WI 53701-0431
• Online Request:	Send a request for more information here!