Custom Research

Market Research & Information Staff Biographies

Jon Haller, Director of Market Research

As the Director of Market Research at CUNA Research, Jon is responsible for administration of the Credit Union Member Survey and Corporate Research units, business development, and directing CUNA’s National Member Survey project. He is also a contributor to CUNA’s Environmental Scan team and regularly speaks at industry marketing conferences and annual meetings on credit union marketing, market research issues and issues impacting credit unions.

Prior to joining CUNA Research in 1986, Jon held research positions in the health care and educational television industries.

Jon earned a Bachelor of Science degree from the University of Wisconsin, with a major in Sociology and an emphasis in statistical analysis and research methods. In addition, he earned an MBA degree in Market Research in 1996—again, at the University of Wisconsin.

You can reach Jon at 800-356-9655, ext. 4346, or jhaller@cuna.com

Kristina Grebener, Director, Research & Advisory Services

As Director of Research & Advisory Services, Kristina oversees the Credit Union Environment Research unit. She leads a team of analysts providing credit unions with the tools and market analysis needed for strategic planning. She is responsible for CUNA’s Credit Union Environmental Scan (E-Scan) and CU360 – CUNA’s research portal. Kristina regularly speaks at industry conferences on market research and issues impacting credit unions.

Prior to joining CUNA in 1998, Kristina worked for Hagler Bailly Consulting, Inc., conducting research for electric and gas utilities, governmental agencies, and regulators.

Kristina earned a Bachelor of Business degree from the University of Wisconsin—Madison, with majors in Marketing and Psychology.

You can reach Kristina at 800-356-9655, ext. 4287, or kgrebener@cuna.com.

Connie Dey-Marcos, Project Director/Manager of Market Research

As Project Director/Manager of Market Research, Connie oversees the credit union member surveys unit. She is involved in the design and implementation of surveys for credit unions throughout the United States. Her survey expertise includes questionnaire design, statistical analysis, report writing, and presenting survey results.

Connie has been with CUNA Research since 1985. She has a Bachelor of Arts degree from the University of Wisconsin, with a major in Sociology and an emphasis in statistical analysis and research methods.

You can reach Connie at 800-356-9655, ext. 4252, or cdeymarcos@cuna.com

Beth Soltis, Project Director/Senior Research Analyst

As a senior research analyst and project director, Beth analyzes and interprets survey data. She is also responsible for selecting samples and assisting with the fieldwork on credit union, league, and CUNA & Affiliates research projects.

Beth has been with CUNA Research since 1994. She earned a Bachelor of Science degree in Sociology from Edgewood College in Madison, Wisconsin.

You can reach Beth at 800-356-9655, ext. 4056 or bsoltis@cuna.com