CUBenchmarker: Experience the difference of power benchmarking
New! Online credit union peer analysis
Now part of CU360 online research portal.
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CUBenchmarker is a new approach to performance benchmarking. Unlike traditional
benchmarking that analyzes just one variable at a time, CUBenchmarker lets you use
multiple variables simultaneously to justify, direct, and identify performance goals for your
credit union. CUBenchmarker can measure both resources committed to a product and the
services resulting from these resources.
What makes CUBenchmarker unique?
- Uses multivariable analysis allowing you to analyze your entire business plan,
plus take in account your credit union’s business environment and mission.
- Online access anywhere 24/7 with real time report generation.
- Quantifies the performance of your credit union in terms of the multiple resources
needed to produce multiple products and services.
- Results in data analysis that clearly presents those credit unions achieving greater
performance and tells the extent to which those credit unions are under and outperforming
you.
- Identifies your credit union’s High Performing Peers; these are credit unions that
produce more services/products with the same or fewer resources.
- Helps your credit union investigate issues and strategies for membership growth,
employee compensation, branch effectiveness, traditional or simple efficiency, capital
use, and more!
How does the credit union benefit?
- Obtain meaningful peer comparisons based on your credit union’s unique operating
environment and business plan.
- Saves valuable staff resource time by compiling the data and generating clear and
concise reports for the credit union.
- Improves operational efficiency by helping them identify performance weaknesses,
strengths, and goals AND offering flexible capabilities for testing growth strategies
and operational improvement plans.
- Provides the ability to compare alternative strategic business plans.
- Generates reports immediately when you need the data fast.
Traditional Benchmarking vs. CU Power Benchmarking
Benchmarking done incorrectly can be worse than not doing benchmarking at all. Poorly
generated benchmarks can be misleading and move your credit union away from best practices.
Management can make the wrong decisions under the cloak of a sophisticated methodology clothed
with an array of figures and charts.
Here’s why traditional benchmarking can be problematic:
| Traditional Benchmarking |
Why is this problematic? |
CUBenchmarker - Power Benchmarking |
| Based on only a single variable. |
A higher-ranking credit union in one variable could rank
lower in another variable, making the comparison potentially meaningless. |
Uses multivariable analysis. This delivers the most
accurate peer comparisons and most comprehensive view of the credit unions strategy and
performance. |
| May benchmark against inappropriate peers. |
May include peers that have more resources and/or operate
under more favorable circumstances; therefore it is not a fair comparison for performance. |
Delivers meaningful best-practice peers. It finds true
high performing peers by only selecting peers that can do more with less resources. |
| Only looks at the top performers. |
Performance is a continuum and it is useful to obtain an
overall perspective on where a credit union stands. You may not want to benchmark against
the very best, but rather to a peer with attainable goals. |
CUBenchmarker gives you the entire range of high
and low performing peer comparison. |
CUBenchmarker reports can use any NCUA Call Report variable to fully customize the
business model to your credit union. In addition, CUBenchmarker has identified the most
popular business models. These include:
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